We are driven by five genetic needs: survival, love and belonging, power, freedom, and fun.
If you don’t do it excellently, don’t do it at all. Because if it’s not excellent, it won’t be profitable or fun, and if you’re not in business for fun or profit, what the hell are you doing there?
A business has to be involving, it has to be fun and it has to exercise your creative instincts.
I never did a day’s work in my life. It was all fun.