(1469-1527) Italian Diplomat, Political Philosopher, Writer [Niccolo Machiavelli at Amazon]
Men in general judge more by the sense of sight than by the sense of touch, because everyone can see, but only a few can test by feeling. Everyone sees what you seem to be, few know what you really are, and those few do not dare take a stand against the general opinion.
It is better to be feared than loved, if you cannot be both.
War is just when it is necessary; arms are permissible when there is no hope except in arms.
Entrepreneurs are simply those who understand that there is little difference between obstacle and opportunity and are able to turn both to their advantage.